The Savile Row tailor staged a ready-to-wear presentation with a host of unfussy tailored clothing in unexpected fabrics and configurations. There were trenches made from rubberized linen or lightweight silk twill; a double-breasted suit with patch pockets, and featherweight herringbone suits. Creative director Jason Basmajian said his aim is to “lighten up” the Savile Row heritage of the brand and to give it a younger, fresher feel. He’s also looking to close the gap between Gieves’ rtw and tailoring teams, so that everything from “bespoke suits to bathing suits” has a common origin and aesthetic. “Gieves is about style over fashion and approaching the archive with a bit of a lighter touch,” he said.

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