Casual Friday was only the tip of the iceberg, as more men incorporate trainers and knitwear into their workaday tailored wardrobes. Jason Basmajian, chief creative officer at Gieves & Hawkes, decided to join the movement and “give men options to dress casually, but well – the most elegant Savile Row version of it.”
His spring collection, displayed on racks in its recently revamped store at No. 1 on the legendary street, oozed summer ease – executed in tropical wools, cool silks and nubby linen blends. And not a dress shirt or necktie in sight (although all manner of formal tailoring, through to bespoke, will be on offer.)
Fine-gauge T-shirts or silky shirts in chevron prints accompanied suit jackets and blazers, all with soft shoulders, relaxed fits and patch pockets. Demonstrative color, including jungle greens and terracotta, gave these quiet clothes some needed zing.
As did an unexpected one-off collaboration with swimwear brand Orlebar Brown, exalting the map prints of Scottish explorer David Livingstone, a Gieves & Hawkes client in Victorian Britain. What could be more casual than a multipocket utility vest teamed with swim shorts?