In a span of only three years, Marcelo Burlon has created a brand able to generate not just a crowd of followers but a real subcultural movement with hundreds of boys and girls dressed head-to-toe in his creations. The collection he showed in Milan offered new variations on the label’s staples, which include tanks tops, T-shirts, ponchos and bombers, all decorated with an array of different prints. These featured traditional South American motifs, as well as skulls, snakes and also neon tubes, these last appearing, for example, on a slim suit. Burlon also reworked leather, which was used not only for outerwear, but also for simple T-shirts paired with baggy track pants.