“It was all very well thought out,” said Thomas Pink head of design Frederik Willems lest there should be any doubt as to the staging of the spring collection.
Inspired by an Annie Leibowitz shoot for Vogue from 2012, models wearing shirts and jackets with just crisp cotton boxer shorts (shoes and socks were a given – these are Brits after all) were seated on chairs, suspended, at varying heights, on a wall. However, as Willems assured, all had been kitted out with regulation white briefs to ensure no mishaps occurred.
Publicity stunts notwithstanding, the idea, he said, was to “honor the City guy that we dress; really go back to the roots of the brand and showcase all our best shirts in every single fit.”
That meant the Bengal stripe, Imperial 200s and tapered athletic fits in simple whites, blues and pinks – paired with classic printed ties and suit jackets in steel grey linen to Prince of Wales check. There was also a raincoat in Loro Piana storm fabric “like a rather exclusive pac-a-mac,” he said – a nod to the importance of travel to the Pink customer.