Turnbull & Asser adores working around a theme, and this time it was the glamour of Seventies Grand Prix racing in sun-soaked Monte Carlo, from the rakish drivers to the swanky crowd with which they rolled.

As a child, head of design and product development Dean Gomilsek-Cole was fascinated by Formula One and the personalities of drivers like James Hunt.

His flamboyance shone through in horizontal-stripe blazers and suits with micro-grid checks — blurred to evoke a sense of speed — and silk smoking jackets with house-designed motifs featuring engine parts and steering wheels. The palette focused on blues as well as warmer, bleached-out shades.

The label also debuted a swimwear line with printed shorts and mix-and-match pajama-style shirts in patterns ranging from overblown weaves to a cool, contemporary camouflage.

Custom-made crash helmets and a one-piece siren suit — done in linen check — completed the line-up. “If you’re a really posh driver, you can dress your mechanics in these,” said Cole, pointing to the loose suits.