Thom Browne wanted to lend a bit of Americana to Moncler, so he drafted none other than Smokey Bear. Clearly, when Smokey’s done extinguishing fires, he likes nothing better than upping the fashion quotient in the forest.
Two humans — dressed as bears — walked up and down a set that featured white pup tents, tall pine trees, a field of grass and a lineup of models dressed in hooded anoraks-cum-sleeping bags. The bears pulled off models’ sleeping gear only to reveal luxed-up forest rangers dressed in an array of solid or checked short-sleeved shirts, sleeveless vests, shorts and cargo pants.
Asked backstage what he was thinking, Thom Browne didn’t hesitate: “Boy Scouts,” he said, adding that the fabrics — as always — were specially developed for Moncler, and featured a mix of the technical and classic, including gummy plastic, rubber printed cotton, nylon, cashmere and linen.
Models, dragging their sleeping bags in one hand, strode around the vast space in jackets, shirts and capes, all with sturdy patch pockets adorned with shiny gold snaps.
Their clothes came in rich materials — such as astrakhan intarsia, cashmere and nubby linen — or innovative ones such as a rubbery plastic for long raincoats. The brown, forest green and khaki check pattern (which bore a faint resemblance to that of a well-known British brand) came with rubberized stripes or shiny finishes.
While most of this jaunty collection featured sand and khaki tones, there were also pops of navy and olive, as in a sleek-looking pair of corduroy cargo pants. Time to send a smoke signal that the bear knows how to dress.