Ben Sherman may be all about heritage shirts, its signature staple, but creative director Mark Williams upped the ante on the commercial brand’s bottoms for spring. With the “Peacock Revolution” of the Sixties in mind, which ushered in a bolder, more colorful form of dressing, Williams worked a series of the good old jeans to great effect, a category he said he would like to grow. For spring, they came in handsome tan and terracotta hues.
A highlight was a tapered version, sitting high at the waist and with large cuffs revealing its noble selvage construction, which stole the show from the more traditional tailored numbers in the lineup. Williams said “the great thing about it is that it’s actually made here in London by Blackhorse [Lane Ateliers],” a manufacturer known for its sustainable approach.
Meanwhile, checks and rich floral patterns dominated the jolly volley of Cubano shirts, classic men’s shirts and sweaters, occasionally also surfacing on the sleeves of a gray blazer, giving it a friendlier, more eccentric twist.
Throughout, Williams proved to be in a playful mood, as seen on a lightweight parka-shirt hybrid with drawstring details and a fishtail silhouette.
Tino Kamal, seated front row, seemed to approve. The London rapper, who makes his own clothes, sported a heavily distressed denim ensemble dyed in earthy colors himself.
See More From the London 2018 Men’s Spring Collections:
Stella McCartney Screens Men’s Wear Short Film at 16th-century Pub: Steven Tyler, Steve Coogan were among the guests at the Tudor-era watering hole.
Charles Jeffrey Men’s Spring 2018: A riotous cast of characters, unified in their theatricality and Jeffrey’s joyous treatment of his theme: debauchery.
Cottweiler feat. Reebok Men’s Spring 2018: Dainty and Cottrell looked to the optimism and escapism of off-grid desert communities for spring.
What We Wear Men’s Spring 2018: Tinie Tempah fused the brand’s minimalist aesthetic with a sportier one for spring.
Wales Bonner Men’s Spring 2018: This focused yet subdued collection saw Grace Wales Bonner musing on a “blue mood.”
Christopher Raeburn Men’s Spring 2018: There was a lightness and transparency to Christopher Raeburn’s signature practical silhouettes.