Demna Gvasalia just took the cool dad concept to another level.

His spring men’s show for Balenciaga was inspired by fathers taking their kids to the park – and that is literally what he showed. Guests sat on plastic chairs as models, some flanked by their own brood, strolled down a trail in the Bois de Boulogne, on what happened to be one of the hottest days of the year.

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These weren’t the hipster dads of Shoreditch and Brooklyn. Rather, Gvasalia imagined off-duty versions of the corporate workers he showcased for fall. Their idea of casual ranged from oversized crinkled linen jackets to Eighties-patterned shirts and light-wash jeans, paired incongruously with exotic leather brogues.

“We started this season looking at all those pictures of young dads and I felt it’s so beautiful to see a young man with a child, and it’s so hopeful and so positive,” the designer explained.

SEE ALSO: Balenciaga’s Colette Takeover Includes Eye Masks, Mugs and Beyond

It’s one of the marketing paradoxes of our time that Gvasalia has managed to create an aura of desirability around much-reviled items like acid-washed jeans and shell suits. His sweatshirts this season bore corporate-style slogans such as “The Power of Dreams,” “Think Big” and “Europa” — an extrapolation of a parent’s dream for a brighter political future.

Stretchy polo shirts, aged leather pants and lived-in trenchcoats accentuated the feeling of cozy familiarity. Pants consisting of zippered sections of cotton, velvet and leather were more directional, although they too channeled a thrift-store vibe.

SEE ALSO: Demna Gvasalia Looks to the Office for Balenciaga Men’s Campaign

With their baggy clothes and craggy faces, some of the older models conjured a downbeat dad at odds with Gvasalia’s idealized vision. “This dad is quite rock ‘n’ roll. He used to do a lot of stuff before he got kids,” he said with a laugh.

The sportier looks were by far the most compelling. Pity the poor guy swathed in a cerulean puffer jacket, his head encased in a shirt-cum-hoodie — but that there coat is retail gold, heat wave notwithstanding. Likewise for the branded paraphernalia ranging from a mountain bike to a leather carrier bag.

Gvasalia, who recently unveiled a new store concept based on a clothing warehouse, added a layer of clear plastic to items like denim jackets and button-down shirts, as if they had just returned from the dry cleaner. It’s safe to say they’ll be flying off the rack.

More From Paris Fashion Week Men’s Spring 2018:

Valentino’s Pierpaolo Piccioli Says Goodbye Suit, Hello VLTN: The designer is preparing to unveil a sportswear-driven collection with a new logo that plays on the brand’s classical font.

Pigalle Paris to Present First Full NikeLab Capsule: Creative director Stéphane Ashpool will present the collection at his show at Paris’ Modern Art Museum on Thursday.

Off-White to Debut EMP TY Gallery at Paris Fashion Week: The “Another First Show” exhibition, curated by Piotr Niepsuj, will be available at the temporary gallery June 21-25.

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