Leave it to Parke & Ronen to transport tired, hot New Yorkers to a beach in Malibu on a Tuesday afternoon in July.
“It’s all about L.A., baby,” said codesigner Parke Lutter backstage before the show.
He and Ronen Jehezkel trotted out a lovely array of pastel colors, floral prints and retro graphic stripes on swimwear, coverups and short-sleeve sweaters.
“We threw in a little Eighties vibe — we were listening to the Go-Go’s,” Lutter said, adding that the silhouette this season was classic but modernized with a little higher waist and more of a boxy feel.
The sheer shirts and pajama sets spoke of the leisurely lifestyle while the sleeveless hooded sweatshirts pushed a more athletic vibe.
With a soundtrack that included Lady Gaga’s “Boys, Boys, Boys” and Rod Stewart’s “Do You Think I’m Sexy,” Parke & Ronen proved that even after 21 years, they can still get a crowd energized while building on a successful business.