Myar is showing its colors for spring. Andrea Rosso’s army uniform upcycling label this season matched military-sourced camouflage with multi-hued patterns from deadstock Hawaiian shirts, calling the collection Re_Aloha. “We love to mix together two worlds that don’t belong together in a very harmonic way,” he explained.
The combinations’ visual effects are striking and fun. Pieces of a Hawaiian shirt, cut into camouflage shapes, were superimposed onto some uniforms. A green military fatigue pocket popped up on a similarly hued shirt emblazoned with palm trees. Blue military trousers took on a playful quality with piping made of shirting material.
On a number of garments, silhouettes of palm trees had been hand-stamped. “Every time it comes out differently,” Rosso said.
As in past seasons, Myar clothing comes with pouches containing excess fabric from its making-of. But this time, each also has a QR code through which it’s possible for people to learn about the provenance of the items and how they’ve been customized.
In another first, Myar created a dress, made of two military shirts put together. “Our biggest clients actually are females,” explained Rosso. “We have a unisex approach to the collection, even though these items are 100 percent made for men.”
The brand’s collaboration with Superga is ongoing and includes high and low tops in khaki, green, blue and gray.
Myar successfully brought part of the past into the present, breathing a second life and new energy into the repurposed clothes.