Sometimes a girl puts her hand down her jeans and sometimes life and events call for more restraint. Either way, Alexander Wang has her covered. The day after unveiling his Denim x Alexander Wang collection and its racy ad campaign, Wang invited editors to view his pre-fall collection on hangers and a look-book board. (Alas, his public relations team cited the dearth of models in New York, their ranks engaged elsewhere this week, in Austria for Chanel and London for Victoria’s Secret.)

“We started thinking about what forms the archetypes and architecture of a woman’s wardrobe, and then the idea of individual style,” Wang said. “Street style has become where people follow trends, [where they see] an individual way of mixing things together that becomes so documented and so copied. It’s really about individual style.”

The collection does indeed feature a range of looks and proportions that a girl can mix and match with street-style-loving bravado. Yet Wang’s message resonates beyond do-your-own thing. He is fashion’s primary emissary of cool — everybody knows that. But here, he delivered that core element with new polish and sophistication across a range of motifs — optic stripes, multitexture knits and fabulous men’s-inspired tailoring. He also decided to get with the red-carpet program officially, showing a capsule of four linear gowns that underscore elegance with a shot of power glam. “It’s still a foreign category for us,” Wang said. “But before, anything we did was custom. Now, if someone wants something special, we’ll know what it derives from.”

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