For his first two seasons at Pucci, Massimo Giorgetti broke away from the house heritage — a bold move, even if the collections were uneven. Perhaps that’s why for pre-fall, Giorgetti embraced some of the iconic house codes with strong results. The collection was more mature and structured with savvy commercial appeal compared to the designer’s previous efforts.
Two archival patterns — the graphic Monreale and the arty El Borracho — were revived without a hint of retro influence. A feather motif was a key theme, printed on cool, fluid pajama-inspired separates in bright colors, appearing on jacquard coats with fur collars and on glamorous sequined dresses. A sporty twist came via oversize puffed jackets in geometric patterns with a magnified version of the brand’s new Blasone logo.