Lockdown is proving fruitful for Peter Dundas, who has just added men’s wear to his burgeoning lifestyle offer. He designed women’s pre-fall and men’s wear together, and the latter includes shirts and languid tops, all with a Seventies rock ’n’ roll feel.
Dundas had already been doing men’s bespoke pieces, and said the time was right to move into ready-to-wear. “There is a huge opportunity in men’s wear. Our ambitions are to become a lifestyle brand, and we’ll be doing kids and home, too,” the designer said in a video interview from his London studio.
“My guy’s a bit of a dandy,” said Dundas, describing his “24-hour, must-have” shirts. He worked with cotton voile, denim, leather and silk crepe and said he was inspired by the 1970s wardrobes of musicians Jimmy Page, Rod Stewart and Eric Clapton.
Charlotte Wales, who shot the look book, often shows the Dundas man and woman together wearing similar designs — animal prints, loose ties at the neck and laser-faded denim.
Both collections feature Dundas’ new monogram, a swirling D that also resembles a treble clef from some angles.
The men’s wear shirts range between 600 euros and 1,000 euros and are produced in sizes from XS to XXL. Dundas said he wanted to make the collection available to all — not just the slim jims. He plans to add men’s trousers to the mix later this year.
He wanted the women’s pre-collection to be comfortable and useful, and said he was going for a “low-key glamour” that could work in the city, and in nature.
“It’s the Norwegian practicality in me,” said the designer, who worked zebra, monogram and toile de jouy patterns into fluid dresses; added broderie anglaise to long, breezy skirts, and slipped tailoring into the lineup with sharp blazers, belted suits and a safari jacket with a matching pencil skirt.