Almost a year ago, a new design team took over the creative reins at Emilio Pucci. The overall mood became more delicate, prints more refined and unexpected, and the colors softer. This new approach informed the brand’s pre-fall collection, which seemed targeted at a woman who loves sports as much as a glamorous party under the moonlight in Capri. Pucci was probably the first designer to approach sportswear with a luxurious appeal, and that, along with his incredible color sensibility and his effortless evening styles, gave his Florentine house international renown.
Aware that Emilio Pucci means much more than just prints, which still plays a pivotal role for the brand, the creative team wanted make the collection approachable and refined collection.
A range of chenille leggings, jumpsuits, as well as HotPants with matching bralettes, were inspired by the archive and shown with slightly padded coats and blazers bearing a fun Fifties print exalting summer and winter sports. Another motif, a simplified version of an archival argyle pattern, gave graphic appeal to an embroidered minidress and a silk duchess anorak with a drawstring at the collar. Solids, including pink and camel tones for a cashmere utility shirt and a slit skirt, balanced the rich offering of prints.
The overall result was light-hearted, chic and spontaneous.