“We’re opening a store in Brookfield Place in March. A full, blown-out store — not a pop-up,” Adam Lippes remarked over Zoom, adding, “This [pre-fall] is going to ship when hopefully everyone will be ready to go out. But how do we transition a woman from being home and comfortable to getting dressed again?”
For his latest collection, the designer wanted to bring back the idea of dressing up, without losing the sense of comfort and ease that most have become accustomed to over the last nine months. During this time, Lippes and his team noticed sweater-driven sales for the brand — i.e.: cozy, luxury sweater sets — “but that can’t be forever,” the designer quipped. Come June, when this collection launches, Lippes believes women will be ready to “break from that mold” of solely cozy attire and Zoom-tops and hopefully be able to safely go out, travel and shop once again.
The collection celebrated refined ease through clean, unfussy silhouettes. For instance, a great Japanese organic denim look was acid-washed in light pink and decorated with vintage-inspired buttons, while a Japanese denim and chambray pencil skirt look mixed a “utilitarian feel with sparkle and fun” through Swarovski pearl details. Cotton played an important role within the collection as well, ranging from a cotton silk jacquard Bermuda short and matching jacket, woven from 12 different colored yarns, paired with an Italian cotton rib knit to a printed frock in lightweight, cotton poplin. Even his “fanciest” dress of the season — a floor-length black number, belted and worn with flat sandals — came in cotton-silk voile.
“We’re trying to dress up again without being in a fit-and-flare cocktail dress, or embroidered gown. There’s a happy medium.”