The first resort collection by London’s Lulu Kennedy featured work by Beverly Ealdama, a Los Angeles-based high school student and illustrator, who Kennedy discovered on Tumblr. Dresses, sweatshirts and T-shirts were emblazoned with Ealdama’s cheeky slogans, such as ‘What you waiting for?’ Other looks included silver brocade dresses embellished with matching daisies and shimmery lilac brocade trouser suits. “Our customer is a fashion girl who wears sneakers with a party dress,” said Kennedy. “It’s never too ladylike.”

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