Dually inspired by Joseph Szabo’s photographs of typical American teenage life and Frank Stella’s colors, Pookie and Louisa Burch developed a more feminine side of Trademark for resort. “I thought, ‘It’s resort. I should do ruffles,'” said Pookie, who used the motif graphically as the red accent neckline on a white poplin dress and geometrically on the front of plaid skirts. The lineup was a crisp, light variation on Trademark’s conservative Americana, with new developments in denim.

By  on June 10, 2015

Dually inspired by Joseph Szabo’s photographs of typical American teenage life and Frank Stella’s colors, Pookie and Louisa Burch developed a more feminine side of Trademark for resort. “I thought, ‘It’s resort. I should do ruffles,'” said Pookie, who used the motif graphically as the red accent neckline on a white poplin dress and geometrically on the front of plaid skirts. The lineup was a crisp, light variation on Trademark’s conservative Americana, with new developments in denim.

Trademark Resort 201616 Photos 

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