A fashion show wasn’t enough for Miuccia Prada. Her Miu Miu club event on Saturday night in Paris included a fragrance launch, an extended cocktail hour, her resort 2016 collection presentation and a sprawling party featuring top-flight tech-house talent headlined by Seth Troxler, Cassy and Craig Richards. Oh, and those legendary party animals, Kate Moss and Naomi Campbell, too.
The Conseil Economique, Social et Environmental had been decked out with industrial scaffolding, neon lights, multiple bars serving lethal pink margaritas and a monumental DJ booth pumping out the beats. Ultimately, the lights came up and the soundtrack shifted to show music, pinging from snippets of Kraftwerk to Jaydee’s “Plastic Dreams,” rave-era precursors to today’s EDM juggernaut.
Models whisked the perimeter on a steel gantry in clothes that were as chaotic and noisy – and fun – as the party, moving Miu Miu beyond its usual ladylike retro retreads into more raw and spontaneous fashion territory. Like the new fragrance, with its main lily of the valley note housed in a quirky quilted turquoise bottle, here was a refreshed, younger and more daring Miu Miu.
The likes of Marc Jacobs, Maggie Gyllenhaal and Amber Heard craned their necks to take in the graphic, shiny and bold resort collection, an energetic mash-up of silhouettes from the Fifties, Sixties and Eighties done up in hazard stripes, colorful wet-look surfaces and Miu Miu Club logo patches – all clashed with the usual playful prints.
These were gals you couldn’t miss entering a restaurant or nightclub: decked out in thigh-baring Lurex dresses, raccoon-tail earrings trailing past their elbows as they stormed through the show space in tricolor cowboy boots or the pointiest pumps.
“The clothes are a reflection of the party,” Prada shrugged when asked about the collection, sipping Champagne with stylist Nicoletta Santoro on one of the white banquettes tucked under the raised runway.
Some shapes were familiar to Miu Miu – mannish coats, boxy blousons and circle skirts – but gussied up in freewheeling, borderline garish ways: the English-check outerwear embellished with glossy swirls of leather on the shoulders and sleeves, giving them a country twang; those big skirts hole-punched in metallic leather, subverting their primness.
Newer were thigh-skimming shift dresses and pinafores bearing loud photo prints and dangling geometric discs along the hem. They had the same punk spirit of Prada’s signature resort collection, and a slapdash approach to decoration. Competing for the eye’s attention were warning stripes, big metal grommets and silk patterned with darting swallows. Mixed in were cropped polos and shirts in bold referee stripes.
As usual, Prada corralled a troupe of starlets to witness her latest fashion spectacle, from 15-year-old “Mad Men” star Kiernan Shipka, hoping to visit Versailles during her first trip to Paris, to Stacy Martin, the English actress who fronts the new perfume and has five films coming out this year.
These include Danny Huston’s “The Last Photograph,” about a father-son relationship set amidst the Lockerbie bombing tragedy.
“I play the girlfriend who convinces him to travel to New York and feels responsible,” said Martin, who praised the late Eighties costumes. “It was excellent, amazing styling because everything was true to the period but not a cliche of the past.”
Gyllenhaal, tucked off to one side of the throbbing room, said she’s developing a bunch of projects, some for TV, and a couple of plays. “I’m about to start a movie in August called ‘Three Seconds.’ It’s with Josh Roland and David Oyelowo,” revealed the actress, who had starred in a Miu Miu advertising campaign about a decade ago. Gyllenhaal is also working on an HBO project. “It’s about a woman named Victoria Woodhull, who right after the Civil War was a spiritualist, which means that she talked to the dead. She was a prostitute. She was a woman stockbroker, and she was the first woman to run for president,” said Gyllenhaal.
Fashion projects continue to pile up for “Glee” actress Dianna Agron, who just wrapped the London stage play about the late Lee Alexander McQueen. She said she would stay on in Paris for Tory Burch’s boutique opening during couture week, which kicks off in earnest Monday. “I directed a short film for her. It comes out in September,” she explained.
French actress Lola Le Lann was testing out her English, haltingly, as she starts filming “Cities of Last Things” in December in Taipei. The Chinese production is set in the future and the past, she noted.
Another French actress, Roxane Mesquida, has two films coming out by the end of this year – Philippe Grandrieux’s “Malgré La Nuit,” in which she plays “a crazy girl,” and Rémi Bezançon’s “Nos Futures,” in which her role is herself at various ages. “It’s about being nostalgic of the past,” she said.
Lola Bessis is gearing up to direct an indie feature film in Los Angeles, which will possibly be shot with an iPhone.
“We want to be free,” explained Bessis, of her choice of technology.
Amber Valletta said she’s starting the filming of a TV show in a week.
“It’s called ‘Blood and Oil,’ for ABC and premieres in September,” she said. “I play opposite Don Johnson.”
Elizabeth Olsen she just finished another Marvel movie and has the bioflick about Hank Williams, called “I Saw the Light,” due out this fall. In it she is the first wife of the singer (played by Tom Hiddleston). “We shot that in Shreveport, Louisiana, and for some reason I loved it there; everyone thought you’re supposed to hate Shreveport, but I loved it,” she said.
Before the show started, the actress, who had been to one other Miu Miu show before, enthused about the clublike atmosphere of Saturday night’s event. “It’s really cool. I like this energy a lot, because I feel like it’s more casual and easy,” she said. “It doesn’t feel stiff. I’m excited to see how it’s going to change from a nightclub to a fashion show.”
Looking at the chockablock room, she mused: “Are people going to get out of the way, is the question.”