What’s luxury now? To Massimo Giorgetti, “nowadays, luxury means time for ourselves, means vacation, means well-being,” as he said during a walk-through at Pucci’s Milanese showroom.
These thoughts translated into a joyful lineup, where Giorgetti reworked a sophisticated Fifties-inspired aesthetic through a contemporary lens. The holiday mood was enhanced by the vibrant patterns — a bamboo motif, a swirl print — which appeared on asymmetric silk cadi shirtdresses and full skirts, silk T-shirts, bra tops, a roomy trenchcoat and a luxurious Kalgan lamb fur coat. Silk pajama suits took on a tropical air, adorned with the silhouette of Miami’s historic Raleigh Hotel swimming pool in one look and an archival print of Bermuda dancers in another.
While some pieces exuded an athletic attitude — i. e., fitted scubalike knitted viscose sweaters and a neon orange parka with chunky zipper — Giorgetti also indulged in a feminine romanticism, with ruffled skirts and maxidresses worked in an exquisite archival buttercup pattern.