New York-based Ala von Auersperg launched her namesake label in 2016 with a fairly straightforward goal: to offer breezy beach-to-dinner coordinated caftan and gown sets in original digital prints. She found a passion for painting a few years back and, along with creative partners Antonio Gual and Larry Black, began digitally imposing her artwork onto pieces equally appropriate for Palm Beach, Marrakech or Antigua (where she has a second home).
Customers have responded to the contrast of fitted dresses in Lycra or silk georgette with matching flowy mesh caftan overlays. They’re sexy without being too bare. “It’s tight but put a layer on top, they start to vamp in the way they walk,” the designer said in her showroom. “I say I’m never going to show in an art show because women are my art installations. I really love to see these things I paint move.”
She’s even begun imprinting her signature so people know designs began with a painting. This season’s prints included blue coral on an asymmetrical caftan with a single long sleeve, an oranges print cut into an off-shoulder blouse and skirt, and a black coral print from last season with inverted colors. “We want to evolve it but not keep it the same.”
See More From the 2018 Resort Collections:
Marina Moscone Resort 2018: Marina Moscone’s resort was referenced by art while focusing on key pieces her woman will want in her wardrobe.
Kate Spade New York Resort 2018: Deborah Lloyd balanced playful kitsch and pop femininity for her Kate Spade New York resort collection.
Rag & Bone Resort 2018: Resort was a smart progression in focusing on perfecting individual pieces for Rag & Bone.
M Missoni Resort 2018: A light feminist spirit coursed throughout the playful resort collection for M Missoni.
Rochas Resort 2018: Feminine silhouettes and rich fabrics contributed to the sophisticated elegance of this resort collection.
MSGM Resort 2018: Massimo Giorgetti combined a retro surf inspiration with contemporary art and music references in this resort collection infused with urban edge.