In an increasingly digital world, e-commerce has become invaluable to help brands move forward. For designers Sachin and Babi Ahluwalia, it’s highlighted an increased demand for evening separates the past few seasons, a category they took a deep dive into for resort. “We call it evening separates, but they’re really well-made separates at an achievable price,” Sachin said during a showroom visit.
They showed a spectrum of options here, ranging from getaway with a white waffle piqué wrap top to alternative evening with a bright neon yellow top accented by a big shoulder bow. It meant an increase in bottoms as well, which included supple vegan leather skirts and loosely cut pants. The beauty was everything could be elevated with any number of the season’s statement earrings, and mixed and matched to suit different occasions.
The Ahluwalias have learned, too, that sometimes a great silhouette and bold color choice is enough to draw in customers. They’re known for heavily embroidered evening gowns, which will always sit at the core of the brand, but perceived value through shape, luxe fabrication and glam factor is equally alluring. A broken rainbow gown, for instance, offered high impact in an easy silhouette. It’s the third season they’ve included a piece as an ode to the LGBTQ+ community, inspired by a friend and client who works heavily with a charity that helps rehabilitate homeless LGBTQ+ adults. For conservative customers, that dress comes in all black. But when the designers do embellishments, they go all out. Standouts included a sequined jumpsuit and a glittering Eighties metallic gown that was a near relative to the silver jumpsuit Brooke Shields wore to last week’s CFDA awards.
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