It seems that Etro is leaving a second youth.
After dressing the winners of the Eurovision music contest, emerging Italian rock band Måneskin, women’s creative director Veronica Etro unveiled a resort collection injected with a young, rebellious feel. “We started with the fall show, that was inspired by Jimi Hendrix, then we collaborated with Måneskin.…I like this free-spirited rock vibe, these influences from the subcultures that actually are very in line with the year of our brand’s foundation, 1969, an authentic symbol of rebellion,” said the designer, during a preview at the Etro showroom in Milan.
Etro revealed that she recently changed her approach to the creation of the collections by designing with different occasions in mind. “In addition, me and Kean [Kean Etro, the brand’s men’s creative director] are working more together, exchanging ideas and swapping some pieces,” Etro added.
This new approach to the creative process clearly reflected in the resort collection, which felt like a very personal, high-end selection of pieces, all showing a distinctive spirit and function.
The designer’s references to the subcultures emerged in biker details, as well as in rock ‘n’ roll touches and in more Bohemian accents, all leading back to a certain sense of escapism deeply rooted into the brand’s DNA.
Leather pieces, including biker jackets and pants, injected with a racing-inspired vibe coexisted next to breezy maxidresses, quilted ponchos, artisanal knits and shirts where the brand’s signature paisley motifs were revisited through a graphic filter referencing spiritual symbols, including the yin and yang.
Everyday designs, including hoodies and pants, were enriched with embroideries and patchwork details, while beads, sequins and fringes gave a sparkling attitude to some special styles exuding luxurious craftsmanship.
With its versatility and multifaceted look, the collection felt like a tribute to the mentality of the brand’s founder Gimmo Etro, who in the ’60s had the bravery to break the rules of fashion by bringing colors and unconventional motifs to the world of textile accessories. A revolution can actually start with a tie.