Alessandra Rich was in the mood for love this season.
For her first resort collection, the designer played with hearts, in the shape of allover prints or jewel-like buttons that she used to give a romantic touch to her feminine designs.
In keeping with the brand’s balance between girly and subtly sensual, the lineup was big on maxi embroidered collars, bow embellishments and lively patterns, but also short cuts, heart-shaped necklines and corsetry-inspired constructions.
Employing exclusively high-end fabrics, including silk, velvet and bouclé, Rich showcased a lineup of her signature cocktail and evening frocks, but she also expanded her more everyday designs. They included pretty knitwear pieces, such as gingham cardigans and intarsia vests, as well as a selection of denim items, always injected with a special touch.
Remaining loyal to her brand DNA, the designer is actually expanding its offering to help her loyal customers transition their look from day to night.