Two-and-a-half years after Tory Burch launched Tory Sport, the brand’s performance results are coming in. “It’s interesting to start to see what the business is coming to,” Burch said last week during a preview of the spring collection. “We’re starting to see what makes sense, less is more, and what is working for us.” The collection is not just cute, colorful and branded, although it is definitively all of those things — it’s also become a viable player in terms of performance wear. Yoga and running, particularly the seamless pieces, are doing well, as is golf.
For spring, Burch amped up the color with the Bauhaus principles of form and function in mind, working in fuchsia, red, green, blue and white in graphic stripes and lots of chevron. The clothes she wore to play sports in high school in the Seventies were on her mind, so chevron track jackets and silky soccer jerseys were updated in lightweight, breathable, moisture-wicking fabrics as opposed to the pure polyester the vintage styles came in. Weatherproof outerwear stood out, as did a few fabulous chunky hand knit cotton sweaters that fell into Tory Sport’s “coming and going” category. There was a new tennis skort and a new sneaker style: Tory’s take on the oversized dad sneaker trend, done with a molded bubble sole.