The Woolrich boys and girls are growing cooler as they escape the city, seeking refuge in a countryside villa.
The brand presented its spring collection via short video exuding the carefree attitude of a young group enjoying life in the outdoors.
Delving deep into the brand’s archives, which span 200 years of cloth-making, creative director Andrea Canè alongside newly appointed global head of design Mark van Beek developed an updated redux of the brand’s signature Americana style and performancewear codes.
A vivid camouflage pattern combining military green with bright orange appeared on water repellent military jackets for men while a new motif combining foliage with camouflage appeared in unexpected tones, such as bougainvillea pink, on roomy field jackets and A-line skirts for women.
In keeping with its penchant for innovative materials, Woolrich introduced a statement-making tie-dye nylon worked for windbreakers and cropped jackets for both men and women, each boasting one-of-a-kind patterns. The brand also upped the ante on sustainability by introducing the single-layer waterproof materiel Pertex Revolve crafted from recycled polyester into long and short color-blocked raincoats with street appeal.
Since combining the presentation for its men’s and women’s ranges, the outerwear specialist has managed to offer more directional collections. Van Beek said his aim for the future is to continue narrowing the gap between the two, with “ageless and genderless styles” taking over the Woolrich wardrobe.