The video of the making of Oscar de la Renta’s fall 2021 hand-embroidered floral minidress was already the brand’s most liked Instagram video in the its history (4.8 million impressions) before Taylor Swift wore the hit style to the Grammys earlier this year. Talk about flower power.
It’s been a commercial success, too — the brand has received 140 orders for the piece. So why not keep it going?
“We translated it in ivory and decided to build on that momentum in bridal,” said designer Fernando Garcia of continuing the pressed flower inspiration for the spring 2022 bridal season, which is shaping up to be a big one for fashion, now that COVID-19 rates are declining and restrictions easing, at least in some parts of the world.
The floral embroidered motif appeared on several exquisite styles, from a simple short cocktail sheath with an open back for a beach wedding, perhaps, to a va-va-voom strapless column. A halter dress with delicate floral embroidery on the straps and a tulle train was also gorgeous, and for a more modest bride, the embroidery was rendered on a long-sleeved bodice with a fluffy tulle skirt.
“Oscar used to be all about these super-embellished bridal gowns with very simple shapes,” said Garcia. “Our customer has really missed unique things that have to do with handmade texture.”
Ever the cinephile, the designer was inspired by a documentary about Audrey Hepburn to experiment with shorter cocktail lengths that came with playful bubble hems, volume sleeves, in ribbon lace, even a tailored coatdress style. Or, for a full-tilt glamour moment, a princess gown had a skirt of hand-cut tulle shaped to look like the petals of a rose.
At Oscar, the bridal business has grown with the rise of video communications during the pandemic. “Our bridal specialist said it allowed her to connect with our client base and multiply it because now there is a new way of engaging with them that doesn’t necessarily involve an in-store visit,” Garcia said. “She’s been the busiest of everyone in the company. It’s one of the silver linings of COVID-19.”