Adidas has launched a completely recycled running shoe with Willow Smith as the face of the marketing effort.
“If we can return, we reciprocate, we regenerate….The future is about giving back,” Smith said.
The shoe that is the latest move in Adidas' mission to reduce plastic waste. It is made from 100 percent reuseable thermoplastic polyurethane, that is spun to yarn, knit, molded and clean-fused using the company’s Speedfactory technology.
Once the shoes are ready to be replaced, they are intended to be returned to Adidas, where they will be washed, ground to pellets and melted into material that will be used to create a new pair.
Tap the link in bio for more.
Report: Jean E. Palmieri
.
.
.
.
#wwdfashion
#sustainability
#adidas
#willowsmith
