Designers Diego Marquez and Mirko Fontana launched the social media hashtag #AttackNo1 to mark their second runway show for Au Jour Le Jour, with a collection inspired by a popular Japanese manga about high school volleyball players.
Models ambled down a catwalk done up as a volleyball court in outfits plastered with “kawaii” (“lovable,” “cute” or “adorable,” in Japanese) images including dolls, kittens and lips — the latter a signature of the brand.
The patterns were printed on technical nylon, as in a pastel green windbreaker with a fruit design, or woven in metallic jacquard, which gave the humorous designs a more sophisticated spin. Sparkling sequins added dazzle to distressed jeans and a navy short-sleeved sports jersey.
But mostly, these were carefree clothes designed for a young, fun-loving customer. Who else could get away with a pastel yellow jumpsuit printed with ice creams?