This 230-year-old British knitwear label’s first full women’s wear collection telegraphed a serene mood. Models assembled in Mayfair’s Hus Gallery wearing simple, layered knit pieces in shades of white, cornflower blue and deep purple. They included silky palazzo pants paired with a fine knit tunic; a heavy ribbed cream sweater that contrasted with a fluid white maxiskirt, and textured, sleeveless knit tanks worn with armwarmers.
Jess Mcguire-Dudley, head of marketing and design at John Smedley, said she and the design team had worked “modern, boxy” shapes in silk cotton yarns so that the garments would “drape beautifully” on the body. Mcguire-Dudley also noted that the tonal blue and purple hues in the collection were created specifically for the label. “The idea was to do less color, but better,” she said.