In the U.S., you can Shout it out; In Italy, they use Dash, a popular clothing detergent.

To mark its 50th birthday, the Procter & Gamble-owned soap brand partnered with Au Jour Le Jour, which duplicated the Dash logo and packaging on tall boots, boxy tote bags and oodles of go-go dresses. Even worse, the print motifs were stains: stylized splatters and drips on rainbow-colored, croc-stamped leather pinafores; broken eggs on sweatshirts, and drops of blood on white tops and bleached jeans.

With this collection, Mirko Fontana and Diego Marquez joined the campy, cartoonish fashion territory mapped out by Jeremy Scott at Moschino, whose giveaway iPhone cover this season resembled a window-cleaner spray bottle. Call it a stain-off.

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