No matter who is designing, the guiding philosophy at Philosophy di whomever is Alberta Ferretti’s original ethos of ethereal romance aimed at a younger audience than her main line. In his brief term at the helm, Lorenzo Serafini has demonstrated an aptitude for interpreting the source material to stand out in a crowded market of approachably priced designer collections.


Sourcing his inspiration from David Hamilton photographs, Serafini channeled the flush of naïve sensuality — minus any of the borderline child porn associations Hamilton’s work bears. Sheer floral dresses with long sleeves and ruffled cuffs were worn freely unbuttoned to show white-eyelet bralettes. The lingerie references were many, progressing from eyelet corset tops and crocheted bloomers to flowing, nightshirtlike dresses with poet collars and trains that trailed with dramatic volume as the girls walked. It was sophisticated and pretty, never vulgar.


Serafini checked the unbridled romance against current street-style eclecticism, styling looks with a Chelsea-cowboy boot hybrid and working in fringed suede jackets, cowhide motifs and cool, hip-slung jeans with frayed cuffs. His philosophy is resonating so far.