Piazza Sempione cut through the noise of Milan Fashion Week with a simple, elegant presentation held in the charmingly rustic Erastudio Apartment-Gallery hidden on Via Palermo. A handful of looks were displayed on mannequins and the overall impression of the season was delivered via a short-and-sweet, two-minute film by Rä di Martino, in which a woman lounging poolside in Marrakech thinks she hears a panther prowling in the shrubbery, then realizes she was dreaming and it was merely a house cat. Watch it or not and move on to drinks on the rooftop garden.
The brand knows what it is and didn’t try to force anything else on you. The presentation and the collection represented quiet luxury at its truest, with clothes that distilled the essence of Moroccan exotic in clean shapes and luxe fabrics, such as graphic fil coupé and cloque. There were saturated clay colors, and a subtle desert flower motif on the neck of a loose, mid-length silk tunic dress with discreet slits up the sides. Fantastic white shirts, in a light yet dense weave, were cut loose and long — perfect for light layering.