Scott Studenberg and John Targon created a psychedelic world of their own in a collection fit for a traveling tribe of hippies, ravers and “Baja Baes” for spring. Show notes cited clothes fit for “an all-nighter turned three-day dance binge.” Or, as Targon put it backstage after the show: “It’s a raver-meets-Clueless moment.”
Punchy hues of crimson, blue and orange dominated the lineup of loose, cozy, hand-loomed knits, caftans, bodysuits, ponchos, wraps and graphic tees for which Studenberg and Targon are known. The duo coined the term “tri-dye” (that is, tribal tie-dye) which they hand-printed onto silks and chiffons with abandon. A few bomber jackets came embellished with blue and red Swarovski crystals, but a series of outfits done in creamy white — such as a pair of knit overalls and a deep-V silk tunic over billowing pants — grounded the outlandish looks with a more subdued, relaxed femininity.
Raver vibes and Nineties undertones also took center stage for Baja East’s men. It was the first time the label’s logo appeared on the tie-dye silk-printed tees paired with artisanal hand-loomed baggy pants. Pops of color and layering persisted throughout the collection, as to be expected from the design duo’s ambisexual DNA.