As Blue Les Copains made its second New York Fashion Week presentation, the Bologna, Italy-based brand’s chief executive officer for the U.S., Francesco Leone, noted the market’s potential. “It is very important for us to create a connection [here],” he said. “It’s becoming really important in terms of sales and volume.”
By the looks of the spring lineup, growth shouldn’t be a problem. The collection’s casual sensibility, Italian fabrics and approachable price point have a global appeal. Styles ranged from dark denim midiskirts paired with white off-the-shoulder romantic blouses and denim culottes worn with matching lace-up T-shirts, as well as denim trenches, fringed suede jackets and skirts and microfloral maxidresses — all evoking an easy, effortless, updated Seventies vibe.