Tracy Feith is back. After shuttering his own collection of frothy bohemia for chic surf chicks in 2010, he’s designing for Warm, the popular NoLIta boutique owned by Winnie Beattie and her husband Rob Magnotta, that’s launching a wholesale collection of women’s ready-to-wear for spring.
“It’s an extension of what I used to do,” said Feith of the line, presented in a large format photo installation shot by Todd Hido. “It’s fun to get back into it again.” Beattie, the collection’s creative director, was one of Feith’s original employees — and fans — 20 years ago. She’s grown up and evolved since then, which is reflected in the clothes. The sensibility is still Feith’s beachy, breezy print and dress-heavy style, but more sophisticated with a focus on loose, easy fits. Fabrics — cotton voile and filmy silk — feel luxe and upscale but nothing is precious. There are no baby dolls. As Beattie said of one block-printed, side-pleated style, “I would wear this over a wet bikini, but you can also wear it with heels to a meeting.”