Talk about a gimmick. At a time when brands stream their shows, Anrealage opted for a personalized high-tech experience that could only be lived in situ.

 

Along with sake, guests were served a pair of headphones with instructions on how to best enjoy the show: by snapping pictures of the looks, whose photosensitive fabrics reacted promptly to the flashes of mobile phones, turning the runway into an interactive happening. “Reflect reality [to make] a new reality,” was designer Kunihiko Morinaga’s mantra for spring.

 

To wit: A ruffled black dress revealed itself to be fluorescent green; gray, seemingly monotone knitwear illuminated the room with its turquoise stripes; and white top-cum-skirt combos with quirky circular cutouts assumed a three-dimensional quality, courtesy of the visual trickery.

 

Though fun and engaging at the onset, the exercise quickly grew tiresome — typical for the label, which is known for embracing special effects at the expense of true stylistic range.

By  on September 29, 2015

Talk about a gimmick. At a time when brands stream their shows, Anrealage opted for a personalized high-tech experience that could only be lived in situ.

 

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