John Smedley marketing and design director Jess Mcguire-Dudley was so taken with young artist and poet Greta Bellamacina’s poetry books that she roped her in to collaborate on the spring collection’s color palette. Inspired by the journey that cotton takes over the seas from farm to factory, Bellamacina chose pretty hues inspired by sunsets at sea: seafoam green, cobalt blue, lavender, baby yellow, pale pink and dove gray. There was also a splash of neon pink.
The silhouettes were narrow, with Mcguire-Dudley embracing the idea of color-blocked modular dressing in long tunic dresses; T-shirt shapes teamed with midi pencil skirts; a sleeveless top worn with a matching maxiskirt, and a nice pair of bootleggy trousers styled with a matching V-neck tunic — all in Sea Island cotton. A long white sleeveless top worn with a cream pair of culottes (a new development for the brand) was a serenely stylish look. Separate cropped layers — like a crop top open at the sides — could be layered over tops to customize looks.
It wasn’t setting the world on fire but subtle details like a fine Lurex thread and the removable tabardlike panel on the front of a gray maxi kept things interesting.