Spring was a season of expansion for Flagpole designers Jaime Barker and Megan Balch. Not only did they add more ready-to-wear items into their swim-centric library, but the duo also launched athleticwear and a capsule collaboration of swimwear for Oscar de la Renta’s spring offering (not shown) that hits market appointments Friday. It’s an effort to provide customers with a one-stop shop for all their vacation and lifestyle needs.
Athletic apparel was a natural extension for the duo and it incorporated the same graphic color-blocking elements and popular silhouettes found in their swimwear, but made with a thicker version of their swim fabric for better performance and durability. A Gigi bodysuit (yes, named after the model) took on their best-selling Lynn fit and attached it to one of the duo’s favorite leggings. Aprés-gym looks included a moto-jacket style that was functional and sleek.
Swimwear and beyond-the-beach pieces came in a palette of bright juniper and watermelon. Color-blocking was used for some signature vintage-style swimsuits as well as a one-piece with graphic lines down the front that accentuates curves. Ready-to-wear looks included breezy cover-ups, jumpsuits, breathable tops and lightweight wrap pants.
The collaboration with Oscar de la Renta will feature six styles that combine popular silhouettes with the designer’s aesthetic. The pieces will be shown on the ODLR web site and sold on Flagpolenyc.com.