Ronnie Fieg put on a show — an almost 45-minute one featuring close to 100 looks for fall delivery, some see-now-buy-now. Fieg, founder of the popular streetwear brand Kith, used his debut on the fashion week schedule to create a moment for his fans, who filled the Samsung 837 venue, and familiarize the uninitiated with his brand, which is rooted in product frenzy, New York and hip-hop.
Each of these themes was amplified at the show, titled Kithland and attended by celebs — current “It” couple Teyana Taylor and Iman Shumpert, models Bella Hadid and Jourdan Dunn and designers Dao-Yi Chow, Maxwell Osborne and Phillip Lim.
Rapper Fabolous opened the show by priming the audience for the beach portion of the night. Models wore sweatshirts embroidered with MIA — short for Miami, the location for Kith’s next store — color-blocked swimsuits, Windbreaker sets and cropped monogram hoodies with kitschy sleeve embroidery. Rap group The Lox introduced the city segment, which focused on casual layering with bombers styled over crop tops and track pants, and plaid shirts tied around the waist. The mini-concert ended with Mase, who segued into the mountain assortment: puffer coats, parkas, anoraks, denim and actual ski/snowboarding gear. The many looks can be partly attributed to Fieg’s long list of collaborators, which includes Columbia, BAPE, Aimé Leon Dore, Timberland, Off-White and Bergdorf Goodman, which just opened a Kith shop-in-shop within its men’s store.
Fieg relied mostly on popular streetwear silhouettes from the Nineties, but he did play with his logo — the most clever iteration mimicked the “Rugrats” cartoon series while the Us Weekly-inspired logo used in his “Just Us” graphics felt too obvious. They were of-the-moment clothes that will do well at retail, but as Fieg’s profile rises, it would be nice to see him bring some new ideas to the table.