Rebecca Minkoff joined the ranks of the buy-now-wear-now fashion event crew (Tommy Hilfiger, Thakoon, Yeezy), who opted to show heavy fall clothes alfresco — in New York in early September when temperatures were a not-so-brisk 90 degrees. Despite that challenge, the designer and her business-partner brother managed another tricky maneuver — shutting down Greene Street in SoHo on a busy Saturday morning, which according to the designer, took months of planning with city agencies.
The 27-look lineup she showed (on the heels of a relatively low-key spring 2017 presentation a few days earlier) was a continuation of her traveling gypset-inspired collection — promoting the concept that travel is the new luxury — reviewed by WWD in February. But this consumer-friendly version included almost 20 items for deliveries in September and October not seen before.
The boho-vagabond spirit continued via mixed-print chiffon dresses with asymmetric hemlines or tiered skirts. A particularly chic version was all black with a lace V-neck bodice and peekaboo lace inserts at the waist and hemline. Allover sequins adorned a pantsuit and shiftdress. And the piece du jour? A velvet slipdress in burgundy and black.
Minkoff tethered the collection chicly to New York with great outerwear, which included an oil-skin anorak with multicolor fur lining and strong moto looks, one of the brand’s signatures. (There was also a group of specially designed motos by female graffiti artist Gilf; proceeds from their sale will be donated to Not on Our Watch, a human rights charity.)
To capitalize on the buy-now-wear-now factor, Minkoff invited several bloggers and social media stars of the moment to walk her runway. They included Chriselle Lim, Arielle Nachmani from Something Navy, Shea Marie of Peace Love Shea and Caroline Vreeland. And to further drive home the point of a shoppable show, Minkoff enlisted the bloggers to return to her store later, where invited fans and followers were able to get personal shopping advice from them.