London-based designer Rejina Pyo decided to bring her newest collection to New York this season in an effort to get more personal with her buyers. That quality, of wanting to develop relationships and a brand that feels authentic, can be seen in her spring lineup.
In the relatively short five seasons the brand has shown, Pyo has become known for her refined and polished aesthetic. For spring, she also introduced a more expressive and playful quality — modern day vintage, romance with wit — to a collection based on individuality.
To the former, utilitarian details and practicality factored in with chic minimalism. A crisp button down featured a fold-over placket that buttoned in both directions, and a plethora of drawstring ties could be fastened however tightly. “I love when women have choices in their outfits, where they can just play with it,” said Pyo, who styled and shot the look book for this collection herself, before her presentation.
Her playful hand made the clothes feel special, and that was the strength of the lineup. Mix-matched buttons appeared on tailored coats and a Kleenex detail behind sleeves, while fitted shirting featured atypically positioned ruffles and a classic little black dress had skin-baring slits. Denim offerings were done with hand-cut holes that mimicked the mix-matched buttons. And none of it felt gimmicky; rather, most pieces had a quality of discovery, something you could cherish for more than a season.