Less than a year after its official launch in January, R/R Studio, the Los Angeles-based label helmed by Robert Rodriguez, returned for spring under a new name — Rodriguez’s own. The re-branding marks a new direction for the young brand, which ends its yearlong exclusive with Barneys New York this season and will open itself up to more retailers — and with a broader range of price points. (Several tops, including ruffled blouses and striped cotton shirting, will now sit at a more accessible $295.)

The label has nailed its feminine-masculine aesthetic with a mix of hyperfemininity, relaxed tailoring and tomboy essentials. For spring, Rodriguez explored a utilitarian influence with cotton twill trenchcoats, jumpsuits and cropped khaki trousers with a ruffled hem. Long romantic dresses in polka-dotted cotton voile and vintage-inspired floral prints — or an allover embroidered lace skirt in pale blue, with a matching off-the-shoulder blouse to take the look to the max — should satisfy the customer who likes a bit more frill. Rodriguez also introduced its first denim offering for spring in soft, faded washes with slouchy fits. The range includes nine styles, including a standout off-the-shoulder portrait-collar jacket and wide-leg boyfriend jeans.

By  on September 19, 2016

Less than a year after its official launch in January, R/R Studio, the Los Angeles-based label helmed by Robert Rodriguez, returned for spring under a new name — Rodriguez’s own. The re-branding marks a new direction for the young brand, which ends its yearlong exclusive with Barneys New York this season and will open itself up to more retailers — and with a broader range of price points. (Several tops, including ruffled blouses and striped cotton shirting, will now sit at a more accessible $295.)

The label has nailed its feminine-masculine aesthetic with a mix of hyperfemininity, relaxed tailoring and tomboy essentials. For spring, Rodriguez explored a utilitarian influence with cotton twill trenchcoats, jumpsuits and cropped khaki trousers with a ruffled hem. Long romantic dresses in polka-dotted cotton voile and vintage-inspired floral prints — or an allover embroidered lace skirt in pale blue, with a matching off-the-shoulder blouse to take the look to the max — should satisfy the customer who likes a bit more frill. Rodriguez also introduced its first denim offering for spring in soft, faded washes with slouchy fits. The range includes nine styles, including a standout off-the-shoulder portrait-collar jacket and wide-leg boyfriend jeans.

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