Thakoon Panichgul said he wanted to offer an “immersive experience” at the event he hosted to present a 10-outfit spring collection, which will be available immediately at the company’s online store and its flagship on Manhattan’s Wooster Street. In order to reach his goal, the designer created a spring environment with displays of dynamic digital images and flower petals raining down. Even if it was hard to feel the vibe on a snowy day in New York on Thursday, the collection was definitely infused with a breezy feel, evoking warm weather. “For this collection, I asked myself what are the quintessential pieces of a spring wardrobe, so I explored the idea of the trench, classic but with a twist,” said Panichgul. The designer not only delivered two trenchcoats — one in camel embellished with subdued floral inserts, one in a fresh light blue — but he also reworked other traditional women’s staples: skirts punctuated by buttons and a vest lined with silk in a scarf-inspired graphic floral motif. This pattern was also splashed on a handkerchief dress and on a sarong-inspired piece on a striped mini shirtdress layered under a scallop-edged ribbed knitted sweater. Panichgul, who recently reorganized his brand with a direct-to-consumer approach, delivered a commercially savvy, cohesive collection that will tempt women when sunny, warm days arrive again.

 

By  on February 10, 2017

Thakoon Panichgul said he wanted to offer an “immersive experience” at the event he hosted to present a 10-outfit spring collection, which will be available immediately at the company’s online store and its flagship on Manhattan’s Wooster Street. In order to reach his goal, the designer created a spring environment with displays of dynamic digital images and flower petals raining down. Even if it was hard to feel the vibe on a snowy day in New York on Thursday, the collection was definitely infused with a breezy feel, evoking warm weather. “For this collection, I asked myself what are the quintessential pieces of a spring wardrobe, so I explored the idea of the trench, classic but with a twist,” said Panichgul. The designer not only delivered two trenchcoats — one in camel embellished with subdued floral inserts, one in a fresh light blue — but he also reworked other traditional women’s staples: skirts punctuated by buttons and a vest lined with silk in a scarf-inspired graphic floral motif. This pattern was also splashed on a handkerchief dress and on a sarong-inspired piece on a striped mini shirtdress layered under a scallop-edged ribbed knitted sweater. Panichgul, who recently reorganized his brand with a direct-to-consumer approach, delivered a commercially savvy, cohesive collection that will tempt women when sunny, warm days arrive again.

 

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