Thakoon Panichgul said he wanted to offer an “immersive experience” at the event he hosted to present a 10-outfit spring collection, which will be available immediately at the company’s online store and its flagship on Manhattan’s Wooster Street. In order to reach his goal, the designer created a spring environment with displays of dynamic digital images and flower petals raining down. Even if it was hard to feel the vibe on a snowy day in New York on Thursday, the collection was definitely infused with a breezy feel, evoking warm weather. “For this collection, I asked myself what are the quintessential pieces of a spring wardrobe, so I explored the idea of the trench, classic but with a twist,” said Panichgul. The designer not only delivered two trenchcoats — one in camel embellished with subdued floral inserts, one in a fresh light blue — but he also reworked other traditional women’s staples: skirts punctuated by buttons and a vest lined with silk in a scarf-inspired graphic floral motif. This pattern was also splashed on a handkerchief dress and on a sarong-inspired piece on a striped mini shirtdress layered under a scallop-edged ribbed knitted sweater. Panichgul, who recently reorganized his brand with a direct-to-consumer approach, delivered a commercially savvy, cohesive collection that will tempt women when sunny, warm days arrive again.


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