For her latest activewear/ath-leisure lineup for Tory Sport, Tory Burch remixed the East Coast-meets-West Coast motifs seen on her spring ready-to-wear runway with a touch of whimsy. Preppy, New England charm came through in the collection’s assortment of classic American sportswear, like color-blocked polo sweaters and wide-leg plaid trousers. Tidal wave motifs and colorful tracksuits — including a chic pair of kelly green, side-striped pants that could be worn on or off the golf course — channeled the laid-back California coast. Throughout, Burch’s technical terry and merino knits were decorated with playful touches — grumpy-faced tennis ball appliqués, heart prints and colorful embroidered tennis racket motifs. And all of it nodded heavily to the Seventies.
During a preview of the smart, festive collection, Burch emphasized growth, particularly in golfwear and coming-and-going categories — in Tory-speak, the latter translates to clothes one might wear coming and going to the gym — and the importance of functionality across the collection. Most everything in the spring lineup, save for a few cotton pieces, was engineered with built-in moisture-wicking or reflective technologies. A selection of colorful, lightweight nylon jackets were so thin, they could be packed into a pocket. “We paid as much attention to the inside of garments [as the outside], and to the precision of ergonomic fits, particularly for running,” Burch said. “We’ve been working with runners who’ve been giving us great feedback.” Speaking of runners: Leggings are another of the brand’s top-performing categories, and for spring, Burch offered a chic leopard-printed style with reflective spots.