For spring 2018, Greg Myler focused on Mark Borthwick’s portrait of Carolyn Murphy — an image he felt emulated joy and optimism, with an elegant ease and serenity. “The real theme for the season was to calm everyone down….I mean, it’s the craziest world we live in,” Myler stated. “Not only with the color palette, but we really have innovated and pushed the boundaries on our knitwear to make everything super soft and luxe….Everything you just want to wrap yourself in.” This focus was translated to pieces the St. John customer loves: cozy cashmere sets, unfussy tweed and boyfriend jackets and a sprinkle of evening dresses.
With an overriding theme of cascading and softness, fabrics were cut on a bias to give a bit of drape and were transformed into brushed knits, printed day dresses, and icon jackets in fresco colors: vanilla, taupe, mint, lilac and orchid. These pieces were styled with more structured, stretch leather pants and men’s wear-inspired shirting and waistcoats, cut higher in the back to update the brand’s ever loyal customer’s wardrobe. The boyfriend blazer made a beautiful appearance in navy, with round silver grommets.
Myler noted that while the St. John consumer base is strong, the company has found that new, younger customers come in through eveningwear and dresses. Moves to step up the fashion in this category included a French lace tea dress in navy and a longer, shimmery evening dress lined in lame. In order to retain said newer customers, the ability to style their luxurious and cozy separates for a younger look should be taken into account for the brand’s future.