When it comes to his creative juices and house image, Alexandre Vauthier likes to let his couture show do all the talking, opting, for the ready-to-wear season, to focus on his sales showroom. Neat racks of perfectly cut, sexy-chic basics and eveningwear come grouped into the key colors of the latest couture collection — in this case black-and-white, fuchsia, green and lilac — and codes, like graphic lacing details.
With his pick-and-mix approach, the designer, moving round the space, presented a white, belted cropped jacket and four pairing options, from tailored Bermuda shorts to a white column bustier gown. In the mix were polka-dot chiffon blouses, cropped bikers and summery ruched cotton voile dresses dotted with tiny sequins to add a hint of sparkle.
It’s a formula that is working for Vauthier as the go-to designer for a number of powerful Parisians. (Paris Opera Ballet director Aurélie Dupont at the opening fund-raising gala for the 2017-18 season of the Paris Opera Ballet on Sept. 21 took her stage bow in one of his disco metallic purple dresses, and Brigitte Macron is a fan of his six-button double-breasted jackets and peacoats.)
The brand continues to develop muscle, with revenues rising 123 percent in 2016, though the figures remain confidential, and Vauthier, who counts around 120 points of sale and has just entered the British market, has a big collaboration due to be unveiled in January.