Paria Farzaneh continued to incorporate elements from her Iranian heritage and this season she focused on celebrating Iranian New Years and the traditional custom Haft-sin. “The custom Haft-sin actually means the seven S’s. Each ‘S’ represents an important meaning in Iranian culture and this is also how I wanted to build the presentation,” Farzaneh said.

Models lounged inside an open truck that was split into seven different sets and sections. The truck was parked on a grassy field next to The Green Restaurant in Waterloo.

The sets were intricately built to represent each of these seven aspects and they created much-needed drama to her uniform khaki looks. The designer adorned her streetwear staples with Iranian prints — these featured intricate floral and paisley designs in a palette of classic black, blue and burgundy.

Farzaneh did well to inject prints into her generic streetwear pieces — knee-length shorts, relaxed trousers, short-sleeve button-down shirts and utilitarian jackets — otherwise, it would have been difficult to separate her designs from the crowd. She created a few transformable pieces — zippers were sewn into relaxed trousers and a straight-fit jacket that turned into a side body bag — to represent renewal, one of the seven ‘S’s.

The designer continued her collaboration with Converse, which she worked with for her 2018 autumn collection. Each model sported different Iranian-printed Converse sneakers.

By  on June 11, 2018

Paria Farzaneh continued to incorporate elements from her Iranian heritage and this season she focused on celebrating Iranian New Years and the traditional custom Haft-sin. “The custom Haft-sin actually means the seven S’s. Each ‘S’ represents an important meaning in Iranian culture and this is also how I wanted to build the presentation,” Farzaneh said.

Models lounged inside an open truck that was split into seven different sets and sections. The truck was parked on a grassy field next to The Green Restaurant in Waterloo.

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