This high-energy collection, inspired by the Gerani family’s classic car and motorcycle collection, was filled with shiny surfaces, searing soapbox colors, logos, stripes and plays on proportion — yet the brand’s creative director James Long didn’t let the petrol fumes go to his head. The collection was cool and commercial, with some of the glam front-row guests wearing black knee-high boots with colored stripes and Iceberg logos zooming up the side, or sweaters screaming Iceberg in neon. “This is a collection for real women; there is a reality to what I do,” said Long.
Colored sequins spilled over a short tank dress and a fluid bomber, while little shiny studs popped from the sleeves of multi-colored logo leather jackets. A long knife-pleated skirt flashed with sequin panels and colored patterns while oversize, V-neck poplin T-shirts doubled as dresses. Long slashed open the sleeves and shoulders of Snoopy, Iceberg and racing-flag check sweaters, giving them a slouchy feel, and cropped other logo knits at the waist, pairing them with fluid tracksuit bottoms. The no-logo looks were lovely — breezy cotton blouses and a white anorak-cum-minidress — but not nearly as fun as the jazzy, electric-bright lineup. Long is doing a great job reviving this storied Italian label for a younger audience.