For spring, Wed’s Amy Trinh and Evan Phillips focused on consciously developing a collection where they could open up their pool of references while exploring the unknown. Given the circumstances of our reality today, while working apart and remotely, the designers spent a lot of time considering fabrics and finishes. Their “check” drape, for instance, was a patchwork creation inspired by a checkerboard. “This theme aligned with our graphic use of the check to represent the concepts of duality and union, which are a constant theme for the brand,” they said.
Whilst maintaining the identity that is Wed, the designers looked at swatches of ancient fabrics that were preserved in museums that were fraying and fringed through age. Consequently, the fringe became the reference point to the collection’s trims and they used a cotton fringe that felt more rug-like to embody the feeling of history.
Keeping sustainability in mind, this season brought the idea of repurposing forgotten, vintage or heirloom dresses to fruition. They created a section with 100 percent repurposed bridalwear and paraphernalia. They sourced online vintage dresses, antique lace, cathedral veils and sequined embellishments to create all new Wed styles. A key piece this season included the “check” lace dress that placed a laced checkerboard of panels across the upper body.
Moving forward, in a new digital norm, the duo believes it is the role of designers to create pieces that will last beyond occasion. Creating pieces that will emotionally connect with consumers and challenge the idea of a one time thing that can embody something meaningful and lasting. “We are trying to harness that mentality and that sense of importance people give to that one dress and apply that to our designs. It has to feel special enough yet designed in a way it isn’t weird to wear it again after that occasion,” they concluded.