A new social media campaign is calling on Instagram users to spotlight a diversity of voices surrounding social justice work.
The #AmplifyMelanatedVoicesChallenge calls on social media users to focus on the social justice work of BIPOC (black, indigenous and people of color) amid the national protests surrounding racial injustice and police brutality in order to give a platform to those who are historically silenced or looked over.
The challenge, which runs through June 7, asks social media users to mute “white folks who create content about social justice” and to follow and repost content from BIPOC creators.
In its first day, the hashtag has already garnered more than 9,000 posts on Instagram.
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Facebook’s employees have taken a stand against the social media platform’s inaction over President Trump’s inflammatory posts.
Several Facebook employees staged a “virtual walkout” today to show solidarity with the national protests in response to the death of George Floyd, who was killed while under police custody on May 25.
The virtual walkout is in large part a response to Facebook chief executive officer Mark Zuckerberg’s refusal to remove incendiary posts by Trump on the widespread protests and looting that took place over the weekend, specifically a May 29 post where he incites violence by stating “when the looting starts, the shooting starts.”
Zuckerberg posted a lengthy message on his Facebook page later that day explaining his refusal, stating: “I know many people are upset that we’ve left the president’s posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies.”
He went on to state that since the message referenced the National Guard, the post served as a warning on state action that he thought the public should be aware of.
Twitter, on the other hand, flagged Trump’s post with a warning that stated the tweet violated the social media platform’s rules against glorifying violence. The tweet is still up on his account.
WWD is covering the demonstrations and protests across the U.S. in the days after George Floyd was killed in police custody. See our complete coverage on WWD.com. Here is an excerpt from our latest story.
As brands and retailers across the U.S. started to reopen after the coronavirus lockdown, chaotic protesting has forced closures and led to a great deal of damage.
Nationwide protests in the U.S. over the public police killing of George Floyd, who was detained for a nonviolent crime devolved over the weekend into vandalism and looting. Almost no major brand or retailer in dozens of cities was left unscathed, just as retail was beginning to reopen after months of mandated shutdowns due to the coronavirus.
Amid a global pandemic, record unemployment and a looming presidential election, stores from Rodeo Drive in Los Angeles to State Street in Chicago, SoHo in New York to downtown Minneapolis were graffitied, looted and in a few instances set on fire. And as of Sunday evening, the chaos was starting to begin again, with numerous stores in downtown Santa Monica and Long Beach seeing widespread looting, and protests gaining steam in New York, Minneapolis and Washington D.C., among other cities.
One of the worst hit areas on Saturday night was L.A., a vast city of nearly four million people, which saw a third day of protesting over the death of Floyd, who was accused on Monday of using a fake $20 bill, arrested and died in police custody while being held to the ground by the knee of a police officer. While actions during the day in L.A. were largely peaceful, as night fell destruction of public property, almost exclusively retail establishments, began, along with widespread looting.
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Report: Kali Hays and Rosemary Feitelberg with contributions from Kristin Larson, David Moin